UPCYCLE
LEEUWARDEN
Here's the corrected and polished version:
Upcycle Leeuwarden — Circular City Brand Identity Created in collaboration with Gemeente Leeuwarden
A brand identity developed for Leeuwarden's emerging vision as a circular city. The goal of this project was to raise awareness around the reuse and recycling of everyday materials — embedding sustainability into the city's visual culture and public consciousness.
The city's branding is captured in a single, bold idea: Upcycle Leeuwarden. The identity pairs original photography of the city with purposeful icons and engaging slogans, creating a visual language that feels both locally rooted and forward-thinking.
Creative Approach Street-level photography of Leeuwarden was combined with a curated set of icons and slogans to communicate the circular economy in an accessible and visually compelling way, inviting residents and visitors alike to see the city through a more sustainable lens.