INTRODUCING
MYSELF
Hi, I'm Grace, a brand and graphic designer with a passion for bringing ideas to life through colour, typography, and visual storytelling. With a BSc in Communication and Multimedia Design and experience across graphic design, branding, illustration, UX/UI, and content creation, I work at the intersection of strategy and creativity.
I've had the pleasure of collaborating with clients and stakeholders across the Netherlands, from museums and municipalities to startups, designing identities, campaigns, and digital experiences that feel considered, vibrant, and purposeful.
I'm drawn to projects that challenge conventions and make people look twice. Whether through experimental analogue textures, bold digital compositions, or hand-drawn illustration, I believe great design should be both beautiful and meaningful.
ECO- FRIENDLY
ZINE
For this project I wanted to create sustainable behavioural change in students. I wanted students to feel in control of their actions around sustainability. From my research I found that this target group is vulnerable to disempowerment, so for this project I used user research to identify touchpoints where students may encounter sustainable choices and present them with alternatives — combining the Theory of Planned Behaviour with other behavioural change and social design theories
REFLAWN
INTERNSHIP
As part of my Bachelor’s in Multimedia and Communication Design, I completed my internship at sustainability advocate, reflawn. During these 6 months, I created various types of content for social media and sustainability awareness in fashion.
I took part in brand design and concepts for videos and content for the platform. I also served as Copywriter for articles on relevant topics. Articles linked below.
https://reflawn.com/articles?author=grace
REGIONAL DUTCH EDUCATIONAL AGREEMENT
Brand Identity and Digital Design
As lead designer for Akkord, an educational coalition in the North of the Netherlands, I developed a complete brand identity rooted in the coalition's three core values: education, innovation, and collaboration. The goal was to create an identity that felt bright and modern, while leaving room for playful, innovative expression.
To bring this identity to life, I designed a booklet distributed in 200 copies to educational and government officials, along with a full suite of supporting materials for the coalition's inauguration, including print-ready files for flags, banners, and a ceremonial cheque. I also led UI/UX design for the coalition's website, collaborating closely with developers to ensure the final product stayed true to the visual identity from concept to launch.
POSTER
DESIGN
The design is rooted in the intersection of humans, nature, and technology, exploring how these three forces constantly shape, disrupt, and reflect one another in modern life.
The design highlights the importance of community and being present in the moment. Though reality may appear abstracted at first glance, a closer look reveals familiar, human scenes beneath the visual noise, grounding the viewer in something recognisable and shared.
INTIMACY
LITERACY
CARD GAME
Intimacy Literacy is an offline card game designed to encourage self-reflection and honest conversation around modern dating. Rooted in research on cognitive dissonance and emotional behaviour, the game guides players through four levels of vulnerability, prompting them to examine their dating patterns, values, and contradictions.
The project responds to the culture of disposability fostered by dating apps, offering an intentional, screen-free alternative that builds emotional literacy one card at a time.
THE
PUPPY
COFFEE BAR
BRAND IDENTITY
For this brand identity I wanted to encapsulate a colourful and vibrant style for a pet-friendly café. As pet-friendly spaces can be hard to find, I wanted to design an identity for a café where you and your pets can comfortably enjoy a cup together.
GRAPHIC
DESIGN POSTER
CUBA
This project combines graphic design and my photographs from a trip to Cuba in 2018.
A visual journey through the streets of Havana, where vintage cars drift past crumbling facades and daily life unfolds in vivid colour.
This series captures the quiet tension between Cuba's frozen-in-time aesthetic and the resilient energy of its people
GROTE KERK
LEEUWARDEN
As part of my studies in the Netherlands, I collaborated with the Grote Kerk Leeuwarden to design an invitation welcoming new visitors to engage with the church's evolving vision, spanning events, community support, and the concept of third spaces.
In the spirit of sustainable development, communities must not be left behind. The Grote Kerk has embraced a new purpose for its existing infrastructure, opening its doors to a broader audience as a space for culture, connection, and support for its visitors and the wider community.